Always Couture bridal boutique
Website Optimization | SEO | Analytics | QA
The context
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Project Type:
Website & Marketing Systems
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Role:
End-to-end ownership (strategy, execution, QA)
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Tools:
Squarespace, GA4, SEO, Canva
The Challenge
Always Couture needed a website that supported brand credibility while reliably capturing and tracking leads. The existing setup lacked structure, SEO clarity, and validated tracking, making it difficult to measure performance or scale marketing efforts confidently.
What I Did
Redesigned website structure for clarity and user flow
Optimized on-page SEO for visibility and intent
Implemented analytics tracking for lead capture and engagement
Improved UX for mobile and desktop users
Ensured the site aligned with a premium, editorial brand presence
Quality Assurance & Validation
Tested all forms across devices and browsers
Validated analytics events and conversion tracking
Reviewed page responsiveness and load performance
Checked navigation flows and user paths
Confirmed data accuracy before reporting or iteration
Outcome
Improved website reliability and lead capture consistency
Clear visibility into site performance and user behavior
Stronger brand presence aligned with a premium in-store experience
A scalable foundation for ongoing marketing and optimization
Skills Demonstrated
Website QA & validation
SEO strategy & execution
Analytics implementation
UX optimization
Cross-functional ownership
Available for similar website, analytics, and QA implementations.