The Vapor Shoppe
E-commerce Website | Branding | Product Systems | QA
The context
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Project Type:
Retail e-commerce & brand optimization
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Role:
End-to-end ownership (branding, website, systems, QA)
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Tools:
Website platform, e-commerce tools, email marketing, analytics, adobe
The Challenge
The Vapor Shoppe required a high-performing retail website that balanced product presentation, usability, and system reliability within a regulated industry. The existing experience needed improved structure, optimization, and consistency across products, content, and customer touchpoints.
What I Did
Redesigned the website for improved navigation and conversion flow
Developed brand-aligned product photography and visual consistency
Integrated products into the e-commerce platform with optimized structure
Wrote and optimized product metadata and meta descriptions
Supported email marketing initiatives aligned with retail operations
Improved overall site performance and usability
Quality Assurance & Validation
Tested product browsing and checkout workflows
Verified metadata accuracy and page behavior
Validated cross-device functionality and responsiveness
Reviewed email links, flows, and rendering
Ensured consistent behavior across customer touchpoints
Outcome
Improved product clarity and user experience
More reliable e-commerce functionality
Stronger brand consistency across website and email
A scalable foundation for ongoing retail operations
Skills Demonstrated
E-commerce systems QA
Branding & product photography
Product SEO & metadata
Email marketing execution
Website optimization
Available for similar retail e-commerce and systems projects.